Investor @The Center Group


Brand Atena

Software Company since 1986, Assintel founding partner, holds a portfolio of leading innovative solutions such as: Finance Atena®, ERP and Software for Financial Investigations, for the Registry of Reports (Agenzia delle Entrate) and for Anti-Money Laundering (BankItalia).

Brand Finance Atena

The first FinTech platform in Europe, based on AI, for Predictive, Economic-Financial Consulting for any type of Investment and Business Model, to ensure maximum Reliability, Opportunity and Profitability for the Public and Private sector.

Brand WeInvest

An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability, through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

Brand Emotions for Business

Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only it is capable of.

Circular Economy


Green Mayor, an Italian startup operating in the field of Circular Economy, has partnered with WeInvest and Finance Atena to launch their new project titled "Il Riciclo che si paga con l'Advertising"

The Green Mayor Company aims to promote the recycling of plastic bottles and other packaging materials by connecting businesses and consumers and generating Circular Economy through incentivising PET collection. They utilise innovative communication tools such as Apps, Gamification, Proximity Marketing, Programmatic Advertising and more. The company provides an incentivising recycling and recovery system to encourage citizens to adopt more sustainable behaviours by installing and managing eco-compactors near high-traffic areas.

Circular Economy

The new project conceived and launched on the market by Green Mayor stems from a specific awareness: Italy is the first country in Europe, as well as one of the leading countries in the world, in terms of consumption of bottled water and, consequently, plastic (PET). Today, European and national regulations require a more significant step towards a Green Economy and more efficient recycling systems. However, implementing such a change is challenging in Italy due to the high costs involved in recycling processes. This is where the new Sustainable Eco-Community promoted by Green Mayor comes into play, offering innovative products to qualified Private and Public Networks (such as Municipalities, Supermarket Chains, Tourist Locations, etc.) operating in a specific area. These products include: Eco-Smart Box, Eco-Ads and Eco-App.

The Eco-Products of Recycling

Eco-Smart Box®

It represents a next-generation eco-compactor specifically designed for optimising the collection and concentration of multiple strategic services with high value, including:

  • Separate collection of various products
  • Digital measurement system for collection in different product categories
  • Publication of advertising schedules

It is currently the most advanced solution on the market at the most competitive price.


It is an innovative form of advertising displayed on video screens on the Eco-Smart Box® and Eco-App®, aimed at:

  • Raising consumer awareness about environmental respect
  • Promoting eco-friendly products
  • Promoting Brands that move towards Eco-Sustainability
  • Publishing information and events in the region that align with the spirit of Eco-Sustainability

It represents an innovative Advertising system to demonstrate the commitment of manufacturers and distributors to eco-sustainability. Today, it is also the most advanced solution on the market at the most competitive price.


It is an App specifically designed to provide the following services to the Eco Community®:

  • Managing the Eco Users® Community
  • Managing the Eco Users® reward system
  • Providing gamification services for Eco Users® within the App
  • Replicating the Advertising displayed on the Eco-Smart Box®
  • Managing cash-back systems
  • Integration with Social Networks

It represents the best App technology available for managing this issue today.

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