Green Mayor, an Italian startup operating in the field of Circular Economy, has partnered with WeInvest and Finance Atena to launch their new project titled "Il Riciclo che si paga con l'Advertising".
The Green Mayor Company aims to promote the recycling of plastic bottles and other packaging materials by connecting businesses and consumers and generating Circular Economy through incentivising PET collection. They utilise innovative communication tools such as Apps, Gamification, Proximity Marketing, Programmatic Advertising and more. The company provides an incentivising recycling and recovery system to encourage citizens to adopt more sustainable behaviours by installing and managing eco-compactors near high-traffic areas.